Volume

We have the largest network and access to the biggest audiences. In an average year we display and distribute 54.2 million individual pieces of printed tourism information. That means an average of around 148,500 leaflets are going into your potential visitors’ hands EVERY DAY of the year (higher in peak season and lower in the winter)!

We support this core leaflet activity with our consumer facing Dayvisits website and our social media work which has a reach YTD of 2.6m.

We continually monitor uptake of leaflets and web-trends so that we can manage the balance between consumer demands for information, our service to outlets and what you – our customers want to achieve. To give a flavour of the precise level we drill down to, our leaflet display stands in 11 Midlands-based Morrisons stores saw 170,000 leaflets in the past 12 months go out of them, that means 550+ leaflets a week getting into consumers’ hands!

Integrity

We deliver your leaflets by hand and stock the stands ourselves – we can 100% guarantee that your print is where it should be in the right quantities and it looks good. We do not post out boxes / stands or leaflets and we do not use third parties.

We will restock and ensure the visual appeal of our stands on a regular basis (which can be as often as weekly). We will not send all your leaflets out at once which increases the risk of some being damaged or ending up in the bin. We will never leave your slot empty and if we can see that demand is high – we will give you as much notice as possible. You can see our Code of Best Practice for more.

Consumers

We will target as many relevant consumers as possible – we believe the consumer drives the process and so offer them multiple occasions to access information and purchase tickets.

Innovation

We are continually researching the ways people seek out tourism information and make their purchase decisions. We develop products & services we know will have an impact.