Welcome to Take One Media

Creating customers for UK tourist businesses

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Prove your effectiveness

Prove your effectiveness - Take One Media

To know if you’re doing the right thing in the right place at the right time you have to measure your marketing activity.  


Why measure

  • To identify trends and see if you need to fix or change something or indeed do more of it
  • It helps you decide where to invest your money and efforts next time
  • Prove (or disprove) your hunches
  • Demonstrate how well you have done and helps you set budgets as you’ll know how much it costs to acquire a new customer or retain an existing one

How to measure print

  • The easiest way is with a code that you track at point of purchase
  • You could run an offer (and tie down the Ts and Cs so you have tight control) and see how many are redeemed
  • Use a friendly URL (FURL) or dedicated inbound phone number to measure inbound response from the leaflet

How to measure digital

  • Use your analytics to look at traffic volumes and sources
  • Email open and click through rates
  • Social sizes of audience, interactions and reach along with your impact / how influential you are online e.g. Klout score

How we measure and report back

  • We map your leaflets campaigns to show where your pickup has been strongest
  • We assess leaflet distribution volumes by type of outlet, geography and time period
  • We provide analytics on your Dayvisits activity (website, any emails we do and social)
  • We provide data on what your impact on TIC and B&B leaflet ordering is after an email campaign