Welcome to Take One Media

Creating customers for UK tourist businesses

Did you know your Internet Explorer is out of date?

To get the best possible experience using our website we recommend that you upgrade to a newer version or other web browser. A list of the most popular web browsers can be found below.

Just click on the icons to get to the download page

If you understand that your browser is inadequate but you still wish to view the site click here

Leaflets work

Leaflets work - Take One Media

Leaflets integral to decision

BDRC Continental surveyed 1,000 attraction visiting adults. Leaflets play an integral role in making the decision to visit an attraction: one in four claim to have seen a leaflet, one in five say it influenced their visit decision, but you need a mixed approach with web, guidebooks, PR and social media.

Leaflets are the most influential media at the initial decision-making stage in driving the attraction decision than any other format, with a greater impact for those staying away from home, that is ‘which attractions shall I visit?’ Leaflets importance reduces at the detailed planning stage – people opting more for attractions own website and searching on Google.

When asked about how leaflets are used, two-thirds of the population feel that they ‘find leaflets useful when deciding where to visit’ and almost half keep a collection at home for future reference (most common among families and the 20-34 age group). This group would like more information on the experience of the attraction, not the practical information.

Overall leaflets and TICs perform better than any other media in having the greatest impact on visiting an attraction, meaning that personal service and an eye-catching leaflet design must generate the highest number of conversions to an attraction..