Getting your video content right
We want to display the highest quality video content on our screens in order to be the most eye-catching and to represent yours and other brands in the best light.
It is important that you produce media to the correct specification, depending on where you are displaying.
Landscape screens
Motorway services
- Cambridge Extra Services
- Peterborough Extra Service
- Baldock Extra Service, Hertfordshire
- Beaconsfield Extra Service – Buckinghamshire
- Cobham Extra Services M25 – Surrey
Shopping centres
- Watford Harlequin – Hertfordshire
- Redhill Belfry – Surrey
A
Digital formats requirement for 32 inch LCD screens – movie/video file specifications
- H.264 (known as MPEG 4 part-10): High Definition (The recommended Compatible Video Compression Codec)
- This is a standard designed specifically with HD video. This is the newest and most efficient in terms of file size for quality, and is the mainstream trend
- The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg .mpg (this is not included within the 8 characters)
- Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second.
- Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY)
- Frame rate: 25Hz (25 frames per second)
- Filename extension: .mpg
- Length of footage: 10 seconds
- Video resolution 1080px horizontal by 1920px vertical (FULL HD)
Portrait screens
Motorway, port & airports
- Fleet Services North & South M3
- Harwich International Port
- London Heathrow Airport
Shopping centres
- Intu Chapelfield Shopping Centre – Norwich
- Intu Trafford Centre – Manchester
A
Digital formats requirement for 32 inch LCD screens Movie/video file specifications
- 1. H.264 (known as MPEG 4 part-10): High Definition (The recommended Compatible Video Compression Codec)
- This is a standard designed specifically with HD video. This is the newest and most efficient in terms of file size for quality, and is the mainstream trend
- Video must be filmed in portrait mode: the camera must be rotated by 90 degrees anti-clockwise, so that the film is made to portrait format
- When you view this on your standard landscape screen the top of the artwork is on the left of the screen and text is vertical going up (see example below on page 2 for correct format to send it to us). The artwork should appear the right way up when used on a portrait LCD screen at the airport
- The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg .mov (this is not included within the 8 characters)
- Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second. Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY)
- Frame rate: 25Hz (25 frames per second)
- Filename extension: .mov
- Length of footage: 10 seconds
- Video resolution 1080px horizontal by 1920px vertical (FULL HD)
