Research: Leaflets Work
Ok so leaflets aren’t the most awe-inspiring element of the marketing mix, but this doesn’t reduce their importance. Take One has research to prove there is huge potential for printed media! Web and TV may seem more attractive, but leaflets do in fact present a stronger call to action if positioned in the right, high footfall locations.
1,000 attraction-visiting consumers in London and the South East were surveyed by independent research agency, BDRC. The findings present a positive picture and show leaflets are second only to the far more expensive option of TV adverts when measuring the awareness of the attraction.
22% of people surveyed had seen a leaflet and visited an attraction as a result – only two forms of advertising (websites and emails) are ahead.
32% of people said that they would be more likely to visit an attraction after seeing a leaflet, making a massive 54% of people who see a leaflet likely to visit the related attraction!
If you want to get a piece of the action, contact us on 0800 389 6636 or email sales@takeonemedia.co.uk.