Launch of new independent research

Leaflets are not usually seen as ‘sexy’ or an important element of the marketing mix, but Take One has new research to prove there is huge potential for printed media! Web and TV may seem more attractive, but leaflets do present a stronger call to action if positioned in key locations to catch the eye of potential customers.

1,000 attraction-visiting consumers in London and the South East were surveyed by independent research agency, BDRC. The findings present a positive picture and show leaflets are second only to the far more expensive TV when measuring the awareness of the attraction.
19% were aware of seeing the attraction through TV advertising recently; 16% through leaflets and just 11% through the web - an excellent statistic for leaflets as a much smaller promotional budget is used in comparison to TV or web.

For a full insight into the new research please contact us on 01233 211411 or email david.spelman@takeonemedia.co.uk

Take One Media

Launch of new independent research