Take One Goes Digital
Take One Media has launched an innovative new range of stands at Heathrow, and soon to be at available at Gatwick and Stansted, which will offer High Definition (HD) digital advertising alongside ‘take away’ leaflets.
The displays are a result of extensive research by Take One at Heathrow and Gatwick which shows over a third of all business and leisure travellers actively seek tourism and travel information in the form of leaflets, maps, guides and destination magazines when passing through airports. West End Shows, travel and entertainment are the most sought after materials collected by these groups. The new stands are a direct answer to this research.
The stands are being placed in a variety of locations across all terminals at the three airports to give a spread of inbound and outbound customers. Some of the stands in Arrivals areas will be available on a solus basis enabling us to offer customers the ultimate branding opportunity. The stands in the Departure areas (near gates and lounges and on piers) will be of interest to destinations, hotel groups and outbound operators in particular.
Take One Managing Director Philippa Harris says:
“The unique look of these stands should appeal to all marketing-savvy people wanting to promote their brand effectively in a polished and professional way by offering detailed information to take away for later call to action. Take One is constantly seeking ways to ensure that leaflets remain a key part of the marketing mix, and we think this multi-media solution is a perfect answer to this. We are excited to see the pickup figures and have seen a real uplift at the stands.”
Take One have summarised the main facts in an airport stands factsheet which you can download by clicking on the PDF below.